Korora web development It is a big cold web out there... we can help

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Innovation-TRIZ

One of our oldest clients, Innovation-Triz, has grown from a small site to one requiring a bit of our time each month to help maintain ever-changing events, a newsletter and more.

Jack is able to make a number of changes himself as well - uploading new content for his clients and tweaks here and there through the web site interface.


.:. Services · Active Marketing Campaigns .:.

.:. Marketing Fees .:.

Develop Banner Campaign   $200

Develop Google Campaign   $150

Quarterly Follow-up   $25

(fees may vary by campaign)

Our Core Marketing Campaigns will help insure your web site is placed on the search engines and directories and help to move it up in the ranking. However, if you want to be certain that people can find your web site you need to be more aggressive.

The best way to market your site is through referrals and personal contacts. You should also always place your web address on your other promotional materials such as business cards, letterhead, signs, and brochures. You can also promote it in traditional marketing media such as newspaper, trade magazines, TV, radio, etc.

Another successful method is through formal advertising your site on other web sites such as Google, community web sites and sites in your industry.

Banner Advertising Campaign
Banners on individual web sites will often give you a better return because you can pick your prospective audience and give them a very specific targeted ad, though they are often a bit more expensive for that very reason. If you want more foot traffic through your store, advertise on local community web sites. If you are looking for a specific demographic then advertise sites where that demographic goes and buy ad space there.

We can help you create the banner using your logo and other art, we can research pricing on the sites of your choosing, and handle all the details of setting up a campaign. If you wish, we will also track the progress of your marketing and suggest changes or additions over time to keep the campaign fresh.

Search Engine Advertising Campaign
Search engine advertising gives you a little less control over your potential audience. However, by carefully selecting keywords, budgets, and even regions, we can still help you create an excellent campaign.

For search engine marketing we recommend the Google® AdWords network though we can also assist you with the Yahoo! network if you prefer.

We help you create your account, your ad, and help you find the right keywords for your site and budget. If you wish, we will also track the progress of your marketing and suggest changes or additions to keep the campaign fresh.

Please contact us and see what we can do for you.

Q: Thank you for everything you have done so far. Please help me do more!

A: The marketing business can be a complicated one. We are not a marketing firm, we are a web development firm. We feel that a lot can be accomplished with our Active and Core marketing plans with little cost on the part of our clients.

If you need more than our basic services provide, we recommend you obtain a skilled professional marketing firm to coordinate a complete advertising package. The return on any one advertising strategy diminishes over time. Investing larger amounts of cash does not directly result in larger numbers of new clients.

A large campaign should involve market research, a well thought out strategy, coordinated advertising in multiple media outlets, press releases and more. Our services give you an excellent foundation and a little more.